Prime Video
Best for: Amazon Prime users, movie rentals, Amazon Originals, live sports, add-on channels and users who want shopping plus streaming value.
Pricing model: Prime bundle $14.99/month or $139/year in the U.S.; standalone Prime Video $8.99/month; Ultra add-on $4.99/month in the U.S.; rentals, purchases and Channels vary.
Weakness: Confusing pricing, ads by default in many markets, 4K/UHD tied to Ultra in the U.S., and a mixed subscribe/rent/buy/channel experience.